Bliss Partners With Crunch Gym

Skincare brand Bliss has forged an exclusive partnership with Crunch, a renowned fitness chain, set to kick off this December.  

 

Bliss is kicking off the partnership in two prime Crunch locations in Hollywood and New York City.   

 

Its best-selling products such as the Lemon & Sage Body Wash, lotion, shampoo and conditioner will be available for gym goers to get their daily “dose of spa,” per the brand. 

 

The collaboration aims to turn gym sessions into a holistic wellness experience, allowing Crunch members to indulge in the rejuvenating ambiance of a spa without leaving the weights or treadmill behind. 

 

“As we embark on this transformative journey, Bliss is dedicated to reshaping the gym experience. Our vision extends beyond physical fitness; it encompasses a fusion of wellness and self-care,” said Sara Mitzner, vice president of marketing at AS Beauty Group. “Inspired by our modern spa-like origins, Bliss envisions Crunch as not only a fitness haven but also a sanctuary where members can pamper themselves post-workout. The success of this pioneering venture will pave the way for possible expansion, potentially transforming numerous Crunch locations into havens of holistic well-being.”

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